1 in 2 Cricket Viewers Use Truecaller During Matches
Jan 20, 2026
Bangalore (Karnataka) [India], January 20: Cricket in India is more than a sport. It functions as a behavioural system that influences how people think, decide, coordinate and spend. The Great Indian Cricket Fan on Truecaller, a new study by Truecaller in partnership with VTION, reveals that key cricket moments consistently translate into real-world actions on mobile phones, shaping communication patterns and consumer behaviour in real time.
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