World

Canada applies to join UK-led Joint Expeditionary Force

Sep 17, 2026

Ottawa [Canada], September 17: Canada has formally applied to join the UK-led Joint Expeditionary Force (JEF), the Office of Canadian Prime Minister Mark Carney announced on Wednesday.
The JEF is a high-readiness military partnership comprising Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, the Netherlands, Norway, Sweden and the United Kingdom.
The Canadian Prime Minister's Office welcomed the UK's support for Canada's participation in the initiative as Ottawa seeks to diversify its defence partnerships.
Source: Emirates News Agency

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Ob & Gob Ice Cream and Ravi Shastri Bring a Festive ‘Pop’ to Juhu Beach with a Unique OOH Installation

Mumbai (Maharashtra) [India], November 4: Ob & Gob, a fast-growing new-age ice cream brand, is taking its recently launched festive campaign beyond the digital space with an unconventional out-of-home (OOH) installation at Juhu Beach, Mumbai. Building on its association with cricket legend and commentator Ravi Shastri, the brand has brought its campaign idea, “Let’s Pop Some Cold Ones”, to life through a larger-than-life billboard featuring a motorised hand that literally pops open a giant sundae can.

Nov 04, 2026