World

Mohammed bin Rashid Library strengthens UAE cultural presence at Cairo Book Fair

Jan 21, 2026

Cairo [Egypt], January 21: The Mohammed bin Rashid Library is participating for the first time in the Cairo International Book Fair, reinforcing the UAE's cultural presence at one of the region's leading literary events.
The library is showcasing its services, initiatives and recent publications, while exploring cooperation with publishers and cultural institutions, and highlighting AI-driven initiatives that expand access to knowledge in multiple languages.
Source: Emirates News Agency

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Ob & Gob Ice Cream and Ravi Shastri Bring a Festive ‘Pop’ to Juhu Beach with a Unique OOH Installation

Mumbai (Maharashtra) [India], November 4: Ob & Gob, a fast-growing new-age ice cream brand, is taking its recently launched festive campaign beyond the digital space with an unconventional out-of-home (OOH) installation at Juhu Beach, Mumbai. Building on its association with cricket legend and commentator Ravi Shastri, the brand has brought its campaign idea, “Let’s Pop Some Cold Ones”, to life through a larger-than-life billboard featuring a motorised hand that literally pops open a giant sundae can.

Nov 04, 2026