The Cinnamon Kitchen Unveils Bold New Identity to Redefine Healthy Snacking in India

VMPL
New Delhi [India], September 17: The Cinnamon Kitchen today unveiled a bold new rebrand, signalling its transformation from a niche bakery into India's leader in better-for-you snacking. Bright pops of maroon, beige, and orange, festive boxes, and bold graphics bring a joyful look to a brand that's as much about taste as it is about trust.
From a small home kitchen to India's largest dedicated gluten-free and PCOS-friendly facility, The Cinnamon Kitchen's story has always been shaped by community feedback. First introduced to a national audience on Shark Tank India, the brand has since grown rapidly with a 40% customer retention rate and strong year-on-year growth.
This rebrand is the next chapter -- a colourful, functional, and inclusive identity shaped by customer feedback and evolving lifestyles. Customers can now access lab reports, complete ingredient lists, and nutritional details for every product -- making trust as visible as the packaging itself.

"This rebrand isn't just about new colours or new boxes -- it's about creating an experience that truly reflects who we are," said Priyasha, Founder of The Cinnamon Kitchen. "With transparent lab reports on our website, functional packaging, and India's largest gluten-free and PCOS-friendly facility, we want to set a new standard for mindful snacking. From vegan to diabetic to PCOS-friendly, everyone deserves to feel like they belong at our table." -- Priyasha (Founder, The Cinnamon Kitchen)
While the visual identity has transformed, The Cinnamon Kitchen's core mission remains unchanged -- healthy, delicious recipes that cater to all dietary preferences, including vegan, gluten-free, diabetic-friendly, and PCOS-friendly options. The company plans to expand across more categories while building a community around mindful snacking that makes healthy eating the norm across India.
About The Cinnamon Kitchen
The Cinnamon Kitchen is India's leading better-for-you snacking brand, making healthy eating joyful, inclusive, and accessible. Operating from the country's largest dedicated gluten-free and PCOS-friendly facility, the brand creates snacks that are vegan, gluten-free, diabetic-friendly, and PCOS-friendly without compromising on taste. Built on the pillars of transparency, inclusivity, and fun, The Cinnamon Kitchen is pioneering a new standard for mindful snacking in India.
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