Infobip Study Reveals 70% of Indian Cricket Fans Feel Priced out, While 88% Prefer Social Media for Team Updates
Apr 21, 2026
New Delhi [India], April 21: A new research by AI-first global cloud communications platform Infobip shows that cricket fans in India want more personalized and always-on engagement from their favorite teams. The study finds that 88% of Indian fans feel disconnected or disappointed with their team's communication, with the same percentage prefer receiving team updates via social media. At the same time, 70% say they feel priced out due to rising costs of tickets, merchandise, and subscriptions. Infobip's global Sports Fan Engagement Study, which surveyed 1,500 fans across major sports, including cricket fans in India, highlights their expectations and explores how technology can transform fan interaction worldwide.
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