50 Million AI Interactions a Month: Why Markytics.AI Built Its Own Infrastructure Instead of Renting It
Sep 02, 2026
New Delhi [India], September 2: Most AI companies are, underneath the branding, a wrapper. A product layer sitting on top of someone else's model, running on someone else's rented compute, billed by the token. It's the fastest way to ship something that works in a demo. It's also a dependency most of those companies never talk about out loud: if the underlying API changes its pricing, its rate limits, or its terms of service, the product built on top of it changes too -- whether its customers agreed to that or not.
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