Gift Cards Become the New Currency of Rewards & Loyalty in India; Benepik Drives the Shift!
Nov 20, 2025
Gurugram (Haryana) [India], November 20: In today's fast-evolving rewards economy, one trend is reshaping how brands recognise, motivate, and retain their stakeholders: the rise of the Gift Card as the universal reward choice. Once seen as a festive-season give-away, gift cards have now become the backbone of modern reward and loyalty programs across employees, channel partners, influencers, and consumers. From BFSI and Telecom to FMCG, Cement, Paint, and D2C brands, organisations are embracing gift cards for what today's audiences value the most: instant gratification, choice, and flexibility. Even in traditionally rigid rewarding mechanisms like channel loyalty, where gifts or cash were the only accepted formats, digitalisation is driving a massive shift, with gift cards emerging as the preferred reward.
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