Business News

9 in 10 Marketers Say AI Is Changing How Buyers Search for Brands

9 in 10 Marketers Say AI Is Changing How Buyers Search for Brands

Mar 18, 2026

New Delhi [India], March 18: ReSO, a Generative Engine Optimization (GEO) platform, released its State of Search Report, an early benchmark report on how AI-powered search is changing brand discovery online. The findings show that AI search is no longer an experimental acquisition channel. It is already influencing how buyers discover, evaluate, and trust information before they even reach a website.

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