STAR's IPL Strategy Backfires as MSOs Threaten Switching Off Star Channels
Mar 14, 2024
New Delhi [India], March 14: As broadcasters continue hiking channel prices under the guise of the New Tariff Order (NTO), consumers are finding themselves caught in a financial squeeze, with the affordability of entertainment slipping further out of their reach. Amidst this, Disney Star stands out seizing the opportunity to implement these price increases. By forced bundling its sports content into its portfolio, Disney Star is desperately trying to force its way to implement this price hikes.
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