As Diamond Self-Purchase Rises, Joules By Radhika Positions Polki-Inspired Jewellery as a Premium Expression of Modern Indian Celebration
Jul 17, 2026
New Delhi [India], July 17: Indian women are increasingly rewriting the reasons they buy jewellery. What was once primarily associated with weddings, inheritances and gifting is becoming part of a more personal ritual: recognising a promotion, celebrating a first home, marking a birthday, rewarding a business milestone or simply choosing something beautiful for oneself. Polki necklace sets have become the latest trend recently among Indian buyers.
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