Scoring Safe: How E-Commerce Platforms Leverage IPL to Promote Condom Usage Across India
May 05, 2025
New Delhi [India], May 5: In a vast and diverse country like India, where the reach of condoms is limited, e-commerce wellness companies are using immensely popular sporting events like the IPL to reach millions of otherwise unreachable people and encourage the adoption and consistent usage of condoms and sexual wellness products.
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